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營(yíng)銷(xiāo)方案討論
簡(jiǎn):Now we've decided to go global, what form of entry should we use to get into the US market?
杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?
簡(jiǎn):I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.
杰克:But their local market knowledge could be invaluable.
簡(jiǎn):But there are easier ways to gain that local knowledge.
杰克:So what is your suggestion then?
簡(jiǎn):I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.
參考翻譯：
現(xiàn)在我們已經(jīng)決定走全球化路線.我們應(yīng)該采取什么形式進(jìn)入美國(guó)市場(chǎng)?
嗯.正如你在我的策略計(jì)劃上看到的.我認(rèn)為搞合資企業(yè)將是最好的選擇. 你認(rèn)為呢?
我認(rèn)為合資企業(yè)不適合我們這種類(lèi)型的消費(fèi)產(chǎn)品.因?yàn)槲覀儾恍枰晃槐镜睾匣锶?
但是他們關(guān)于本地市場(chǎng)的知識(shí)可能會(huì)大有價(jià)值.
但是有更容易的方法獲得那些本地知識(shí).
那么你的建議是什么?
我認(rèn)為我們應(yīng)該請(qǐng)一位經(jīng)銷(xiāo)代理人和一名業(yè)務(wù)顧問(wèn).這是獲得本地知識(shí)的相對(duì)廉價(jià)的方法，
營(yíng)銷(xiāo)方案討論
，資料共享平臺(tái)
《營(yíng)銷(xiāo)方案討論》(http://www.cfdfis.com)。
Joint venture:合資企業(yè),合營(yíng)企業(yè)
A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.
market knowledge: market knowledge is the understanding of the local market a local firm has 市場(chǎng)知識(shí)
I think we should acquire the services of a distribution agent as well as a business consultant.
Distribution指商品的運(yùn)銷(xiāo),經(jīng)銷(xiāo),分銷(xiāo), the system of transporting and delivering goods. 看下面幾個(gè)例句.
distribution costs 經(jīng)銷(xiāo)成本
worldwide distribution systems 全球經(jīng)銷(xiāo)系統(tǒng)
marketing, sales and distribution 營(yíng)銷(xiāo)、銷(xiāo)售和經(jīng)銷(xiāo)
經(jīng)銷(xiāo),分銷(xiāo)商就是"distributor".
Japan's largest software distributor 日本最大的軟件分銷(xiāo)公司
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